AGENDA


OPENING REMARKS

01:30 PM - 01:35 PM
Opening & Welcome Remarks: Susana G Baumann

President & CEO, Latinas in Business Inc.

01:35 PM - 01:40 PM
Welcome Remarks from Michael J. Smith

President, Berkeley College

01:40 PM - 01:55 PM
Latino Entrepreneur Landscape Overview

The 2020 State of Latino Entrepreneurship report provides organizations focused on supporting businesses (e.g., chambers of commerce, trade associations, economic development associations, etc.), think tanks, policymakers, and corporations with insights into the business outcomes of Latino-owned businesses to inform data-driven policy and programs. Business owners are operating in largely uncertain and unprecedented times, and we would like to thank those who contributed their data to ensure that the stakeholders listed above can work together to reshape and rebuild the U.S. economy.

Facilitator: Claudia L. Dulac, Senior Vice President, New Jersey Local Market Executive, Bank of America
Speaker: Marlene Orozco, LBAN Researcher, Stanford University

01:55 PM - 02:00 PM
Opening Keynote Speaker Lucy Pinto, Program Manager, Grow with Google

DEEP-DIVE WORKSHOPS

02:00 PM - 02:30 PM
Taking Care of Your Inner Self: The Road to Resilience
Location: Session 1: Personal Power

How to harness your potential by learning how to manage stress, personal care, and relationships. These insights will help you empower your business, career, and life beyond the pandemic.

Speaker: Melissa Baralt. Master Faculty, Math and Sciences, Berkeley College School of Liberal Arts.
Speaker: Adel Wilson. America’s Celebrity Media Coach.
Speaker: Erica Sandoval. Co-founder Employee Network Allyance.

FACILITATOR: Angela Harrington. President, Communications and External Relations.

SPONSOR: Berkeley College

02:00 PM - 02:30 PM
Getting to Series A: Advancing your Business to the Next Stage of Growth
Location: Session 1: Financial Wellness

You may have launched your business with seed capital, which was invested by friends, family, or your own savings. Now it’s time to attract investors for the next stage of growth. Learn what Series A can do for your business, if it’s right for you and how to go about securing this crucial funding for your next stage of growth.

Speaker: Jennifer Garcia, Iterim CEO, LBAN
Speaker: Michael Arena, Bank of America Small Business Region Executive, Northeast Region
SPONSOR: Bank of America

02:00 PM - 02:30 PM
Upgrading your Tech to Optimize your Business Performance
Location: Session 1: Business Innovation

Google is not just a brand; it is a verb! Have you tried to “Google” your business?" Have you ever wondered how potential customers can find your business online but never dared to try?
In this workshop, you will learn how Google Search works and how you can improve your website's visibility with Search Engine Optimization (SEO). The session also introduces products like Google My Business, Google Trends, Search Console, Google Analytics, Google Ads, and more.

Speaker: Sandra Elisa Garcia, Grow with Google Coach
SPONSOR: Grow with Google

02:30 PM - 02:55 PM
Continue Breakout Sessions — Networking & Group Discussion

Take center stage at this multi-participant discussion with the Workshop Facilitators! Attendees have the opportunity to engage with the Facilitators and each other by sharing their feedback and voicing their reactions to the content.

Participants are encouraged to share their own best practices with the group related to the topic discussed on the panel. This Peer-to-Peer Sharing is a tried-and-true collaborative learning experience that helps everyone expand their business knowledge.

FACILITATOR: Each Workshop Facilitator

GENERAL SESSION: Women's Panel

03:00 PM - 03:30 PM
Women’s Panel: THRIVE! Women Turning Adversity into Success

These women have struggled against the odds, not only during the Covid19 pandemic but also in their industries and their businesses. They understand that it is essential to excel and show confidence and vision as well as have a well-rounded set of skills to effectively run their businesses. Continuously developing those competencies is essential to not only help your business grow, but thrive. Listen to their fantastic stories!

Panelist: Maria Piastre, CEO, Metallix Refining
Panelist: Jessie Gabriel, CEO, All-Places
Panelist: Marvina Robinson, CEO, Stuyvesant Champagne

FACILITATOR: Susana G Baumann, Latinas in Business

DEEP-DIVE WORKSHOPS

04:00 PM - 04:30 PM
The Sandwich Generation: Thrive while Homeschooling, Caregiving and Running a Business
Location: Session 2: Personal Power

A recent study found that school closures, stay-at-home orders and balancing family responsibilities disproportionately affected working moms more than fathers. In this workshop, we will learn ways to tackle the tough decisions, unique anxieties and challenges women still have to face while trying to balance many priorities as we approach a post-COVID world.

Speaker: Dr Ginny A. Baro, PhD, Executive Bound, Author, Healing Leadership
SPONSOR: Investors Bank

04:00 PM - 04:30 PM
Why Am I Not a Million Dollar Company? Understanding Alternative Sources of Funding
Location: Session 2: Financial Wellness

After years of running your business, do you find yourself asking, “Why Am I Not a Million Dollar Company?” Ask the Experts instead!
You know you need capital to expand, hire and prototype new products. We’ll explore funding options to help you grow your business to where you always knew you could be: a million-dollar company.

Speakers: Orlando Callegari, Valley Bank | VP SBA BDO; Peggy Paulson, Valley Bank | VP SBA BDO
SPONSOR: Valley Bank

04:00 PM - 04:30 PM
Bottom Line: Sustainable Practices that Increase Your Business Bottom Line
Location: Session 2: Business Innovation

Integrating sustainable practices into a company’s operations can not only motivate employee engagement and encourage technological solutions, it can actually save the company money. Find out which sustainability practices you can readily implement without increasing your overhead and boost your company’s bottom line.

Speakers: Apple White, Workplace & Environmental Sustainability Strategy Valley Bank ; Dorothy Kahlau, Director of Women in Business. First Senior Vice President Valley National Bank.
SPONSOR: Valley Bank

04:30 PM - 04:55 PM
Continue Breakout Sessions — Networking & Group Discussion

Take center stage at this multi-participant discussion with the Workshop Facilitators! Attendees have the opportunity to engage with the Facilitators and each other by sharing their feedback and voicing their reactions to the content.

Participants are encouraged to share their own best practices with the group related to the topic discussed on the panel. This Peer-to-Peer Sharing is a tried-and-true collaborative learning experience that helps everyone expand their business knowledge.

FACILITATOR: Each Workshop Facilitator

GENERAL SESSION: Men's Panel

05:00 PM - 05:30 PM
Enlisting Men’s Support to Expand and Grow your Networks

Women entrepreneurs don’t often have the gender ally benefits that their counterparts in corporate America may be offered. Join us and our panel of gender equality advocates as they share with us why enlisting men to grow and expand your networks can offer a valuable perspective. There is no one approach to break gender barrier challenges, so we’ll explore how different strategies may serve different needs and real-life examples of partnerships in which our panelists have taken part.

Panelist: Damian Rivera, CEO ALPFA
Panelist: Thomas Savino, CEO, Prospanica
Panelist: Ron Gonzales, President and CEO, Hispanic Foundation of Silicon Valley

FACILITATOR: Maria del Pilar Avila, Latinas in Business Inc. CEO InterDUCTUS/Renovad

05:35 PM - 05:40 PM
Susana G Baumann Introduces Keynote Speaker
05:40 PM - 05:55 PM
Keynote Speaker: Alice Rodriguez, USHCC

Chairwoman of the United States Hispanic Chamber of Commerce

05:55 PM - 06:00 PM
Closing Remarks: Patricia Pacheco de Baez, Bank of America

Managing Director, Global Corporate & Investment Banking. Bank of America

06:00 PM - 06:40 PM
Latina Leaders Awards Ceremony

SMALL BUSINESS CHAMPION: Wendy Garcia, CDO, NYC Office of the Comptroller Scott Stringer

06:40 PM - 06:45 PM
Closing remarks: Rodneyse Bichotte Hermelyn

Assemblymember, New York State’s 42nd Assembly District

06:45 PM - 08:00 PM
Live Reception (By invitation only)