Alicia Puig is the CEO and co-founder of the digital art gallery PxP Contemporary, Director of Business Operations for Create! Magazine, an arts writer, co-author of the book The Complete Smartist Guide, and a regular guest host of The Create! Podcast. She has worked in the arts industry for over ten years both in the US and abroad. Alicia and co-founder, Ekaterina Popova, created PxP Contemporary as a fully digital art gallery and platform that connects collectors with high-quality, affordable artworks. The idea behind PxP was to create a platform that challenges the traditional art gallery model and make the process of buying art a more accessible, digital-friendly experience for both artists and art-lovers.