Latinas in Business Inc. is an initiative of Susana G Baumann, a multicultural expert, award-winning business writer, public speaker and published author, founder and former Director of LCSWorldwide Multicultural Marketing Communications, a consulting firm located in New Jersey, USA.
“Through this initiative, I help women accomplish their goals while avoiding the obstacles and challenges I had to face when I began my business over 20 years ago. They can lead their journey to success by taking control of their own story and network and finally accomplish their career or business goals.” Susana G. Baumann, President, CEO and Editor in Chief, Latinas in Business Inc., LinkedIn
Among her clients, Baumann serviced Massachusetts, Connecticut, Pennsylvania, New Jersey, Texas and California State Libraries, major pharmaceutical and healthcare corporations, and national non-profit organizations in healthcare and education. A highlight of her career was to be part of the trainers’ cohort for the Bill and Melinda Gates Foundation Spanish Outreach Program at WebJunction.com in 2007 and 2008.
In 2014, at 64 years old and with little knowledge of digital technology, Baumann launched LatinasinBusiness.us,an online digital platform dedicated to provide resources, information and promotion to the Latina working woman. In 2018, the initiative gained non-profit status as Latinas in Business Inc. and reached 1800 plus members nationally.
For this initiative, Baumann received the 2015 LISTA Summit Latinas in Technology Excellence Award; the TECLA Award for Best Business and Finance Blog at Hispanicize 2015, and was invited to become a Media Member of the New American Alliance, American Latina Leadership Caucus. In 2017, Susana was named a Latina of Influence by Hispanic Lifestyle Magazine and in 2018, received the Red Shoe Movement Leader Award in NYC.
She has recently been invited to become a member of the Women in Media Center SheSource database as an expert and resource for her experience as a journalist covering Latino issues in several national and international media. Baumann also volunteers for the AARP NJ Speakers Bureau.